Woodlodge, the UK’s leading supplier of garden pots and decor, is preparing to wow the outdoor living industry at SOLEX this year (Hall 19). Visitors to the three-day show at the Birmingham NEC (12 - 14 July 2022), will be able to view Woodlodge’s Dorset furniture, Emberwood firepits and chimineas plus view the latest Honey & Wild garden structures at the outdoor living event organised by the industry for the industry.
An essential trade show to see what’s new and what’s on-trend for 2023, Woodlodge is showcasing everything retailers need to capitalise on the al-fresco and outdoor entertaining trend. The Dorset Furniture range will be available for buyers to view, an extensive garden furniture selection which is available in FSC-certified eucalyptus and different configurations. Resistant to different weather conditions, this wooden garden furniture collection is highly popular due to its traditional feel, and will extend the home by turning the garden into an outdoor room with style.
Also on display will be our rattan furniture range which has a unique wood transfer and a lightweight aluminium frame, resulting in both practical and sophisticated garden sets, as well as our aluminium collection which includes an ornate butterfly bench and gorgeously vintage-looking bistro dining sets.
With strong growth in the garden used as an entertaining space, Emberwood is a new brand that incorporates Woodlodge’s rustic and contemporary fire pits, fireplaces and chimineas. Retailers will find an opportunity with the launch of gas-fuelled fire pits, which in an age of eco-consciousness, have many environmental benefits for consumers. Also highlighted at the show will be Woodlodge’s existing wood and charcoal burning fire pit designs, as well as contemporary chimineas and outdoor fireplaces which are affordable and accessible to today’s consumers.
Woodlodge’s garden décor brand Honey & Wild will also be at SOLEX as consumers continue to extend the interior design to their outdoor space. A significant trend that we’ve seen is how gardens are becoming smaller, which is where garden arches and structures come into their own as the addition of height can result in a stunning focal point, establishing a sense of depth in gardens.
The garden structures that will be on display at SOLEX will present retailers to cross merchandise with Emberwood heating and Woodlodge solar lights to create a garden hideaway that can be enjoyed whatever the weather.
Michael Wooldridge, Director of Woodlodge said: “Woodlodge is delighted to be exhibiting at SOLEX this year as face-to-face events make their return. As greater investment is made into products that make our patios, balconies, and gardens into year-round outdoor entertaining spaces, we look forward to showcasing our ranges to industry experts, multiple and independent garden centres, high street and department stores and online retailers.”
Woodlodge will be showcasing the Outdoor Living range in Hall 19. For more information on Woodlodge’s new ranges for 2023, please contact your local sales representative or visit www.woodlodge.co.uk.